Based on public reporting through Oct 26, 2026.
Your first global campaign launched around the World Cup with Rick Rubin, Future and Peso Pluma, alongside spots with LeBron James, Eli Manning, Sue Bird and Derek Jeter. National TV reached $7.4M through August.
Local CTV and live-sports breaks carry the campaign into the markets where sign-ups happen, at a frequency a national buy can't reach for the same money.
MLB, MLS and the NHL, the Yankees and Rangers, plus Liga MX, LaLiga, the Bundesliga and the ATP Tour.
Cells built around each partner's fan base, so a Liga MX or MLS deal gets local reach in the markets where those fans live.
The CFP title game is in Las Vegas on Jan 25, Super Bowl LXI is in Los Angeles on Feb 14, and March Madness and MLS's opening weekends follow.
Flighting built around those dates, with the heaviest weight in the weeks and markets where each event peaks.
Peso Pluma in the campaign and the Liga MX and LaLiga deals point at a soccer-first, bilingual audience no other prediction market is building for.
Spanish-language cells in Houston, Los Angeles, San Antonio, Dallas, Miami and Chicago, and English-language cells in MLS markets.
Political ads flooded local TV this fall. In Q1 that demand is gone, new-year budgets are fresh, and local inventory is typically at its softest of the year.
A local buy that lands in the quarter when every dollar reaches furthest, measured cell by cell from day one.
Polymarket US is not live in Nevada, and public sources report limited access or pending litigation in a dozen states, including New York, New Jersey, Ohio and Michigan.
No dollar lands where nobody can sign up, and every state can be turned up, down or off on its own as access changes.
A Q1 football-to-March test
Houston and Dallas (football plus Spanish-language soccer), Atlanta, Los Angeles (Super Bowl and soccer) and Minneapolis (open lane).
Jan 1 through Super Bowl LXI, with markets and creative locked in December.
Installs, first deposits and first trades by market, against matched cells that don't run.
By late February, scale the cells that convert into March Madness and MLS's opening weekends.
Viamedia Geo-Graph · Daniel, Viamedia